The book follows his life from his poor familys. This is the time for all types of business to have CSR as the lifeblood for all their customers and employees. This is the biography of billionaire Li Ka-shing, the ultimate Hong Kong rags-to-riches success story. These interviews within every chapter, along with the research, show there is international public support for business to do better and that CSR is driving investment. The book, Corporate Social Responsibility is Not Public Relations, contains 15 global inspirational interviews with thought leaders and entrepreneurs, including David Katz, CEO of Plastic Bank Lois Acton, mentored by Anita Roddick, founder of the Bodyshop, Fred Huguez, who escaped the LA gang culture about the essence of sustainability, and more. This book demonstrates that CSR is the future of business. Li Ka-shing, the 19th richest man in the world, divested his Canadian Imperial Bank of Commerce stock of 1.2b in January 2005. Now, more than ever, it is important for all types of businesses to have authentic Corporate Social Responsibility initiatives that are not a publicity spin. The world is at a tipping point – climate change, plastic pollution, bush fires, disappearing forests, a global pandemic and explosive conversations about diversity and inclusion.
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